All posts by mdlafollett

1P Marketing Teams: Top Pick for Social Media Scheduler

One of my core survival tactics as a one-woman marketing team is “replace myself.” During my day job, my time is capped at 25 hours/week. It’s actually one of the reasons I took the job — it gives me time to work on my own projects and a flexible schedule to spend time with my […]

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Making Connections in San Diego #SMMW17

My trip to Social Media Marketing World this year wasn’t about me, so neither is my recap. I want to share, instead, the stories of the connections I made while serving as a volunteer. Case 1: The value of serendipity (and a shout-out to the organizers of #SMMW17 for encouraging everyone to be on the […]

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Lucy: A Case of Missing Conflict

It wasn’t on my list of “absolutely must see upon release” movies, but I was really looking forward to watching Lucy with Scarlett Johanssen last night. It was clear we were going to get a kick-ass female protag, with a twist of sci-fi wonder exploring what might happen if the human brain was kicked up to […]

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Déjà vu: when you see the world through the veil of your story

A tweet nearly sent me into full-on panic mode yesterday. It wasn’t even a full 140 characters. And I remembered to take my meds, I promise. So how did one incomplete sentence send me spinning? Here it is: Trend alert from #dfwcon: aliens, and alien hybrids, especially with energy type powers — Laura Zats (@LZats) […]

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Mattie Ross True Grit

To Kill Tom Chaney

I’ve been thinking quite a lot lately about my favorite heroines and what makes them so memorable. I’ve always been a big fan of the Lara Croft wily warrior archetype, but I also love leading ladies who have a more…shall we say, subtle…strength. Anyway, I thought it would be fun to do a blog series exploring […]

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Blog Hop: Writing Process

And now you know the real reason I created a website overnight (well, technically, while my middle child was napping and my youngest was having his brain melted by Dora the Explorer). My good friend, fellow writer, and Thursday evening Firefly viewing buddy Carly Drake asked me to join in on a blog hop. I had […]

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