mdlafollett

mdlafollett

Apr14

1P Marketing Teams: Top Pick for Social Media Scheduler

One of my core survival tactics as a one-woman marketing team is "replace myself." During my day job, my time is capped at 25 hours/week. It's actually one of the reasons I took the job -- it gives me time to work on my own projects and a flexible schedule...
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Apr03

Making Connections in San Diego #SMMW17

My trip to Social Media Marketing World this year wasn’t about me, so neither is my recap. I want to share, instead, the stories of the connections I made while serving as a volunteer. Case 1: The value of serendipity (and a shout-out to the organizers...
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Jul26

Lucy: A Case of Missing Conflict

It wasn’t on my list of “absolutely must see upon release” movies, but I was really looking forward to watching Lucy with Scarlett Johanssen last night. It was clear we were going to get a kick-ass female protag, with a twist of sci-fi...
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May06

Pensées on Prologues

In preparing to query, I am of course obessively interested in every tweet, post, or rumor about agent pet peeves that I run across. Not that I’m unfamiliar with this process–I’ve studied it for years, and frequently help my editing...
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May06

Déjà vu: when you see the world through the veil of your story

A tweet nearly sent me into full-on panic mode yesterday. It wasn’t even a full 140 characters. And I remembered to take my meds, I promise. So how did one incomplete sentence send me spinning? Here it is: Trend alert from #dfwcon: aliens, and alien...
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Apr25

To Kill Tom Chaney

I’ve been thinking quite a lot lately about my favorite heroines and what makes them so memorable. I’ve always been a big fan of the Lara Croft wily warrior archetype, but I also love leading ladies who have a more…shall we say, subtle…strength....
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